Make your small college BIGGER by STANDING OUT
25+ years helping small colleges grow
You have a great school...perfect for so many students.
But why is it so hard to get them to notice you?
You don't have a BRAND NAME
that sells itself, like the big universities…
YET.
You don't have DEEP POCKETS
to blast your name everywhere…
but you don’t need them.
You have a
WATERED-DOWN
MESSAGE
that sounds like every small college…
we will fix that!
OK, the third point about your watered-down message might sting a bit. I’m sorry about that.
The ONLY WAY to STAND OUT is to
RADICALLY DIFFERENTIATE
your school, so your ideal students TRULY understand
WHY THEY SHOULD GO THERE!
Are you the best-kept secret?
Your old lead sources are drying up and not working like they used to.
Does it make you feel overwhelmed, wondering what to do and whom to trust?
That's why I have a risk-free guarantee.
I understand your situation, and I can help you.
Hi, I’m Kerry Doyle.
For 25+ years, I’ve helped small colleges like yours stand out and grow. I know what it feels like to be the little fish in a big pond, but I can help you turn that around.
During this same time, I’ve also worked with Fortune 500 companies, like IBM, Coke, Pepsi, Panasonic, and Kimberly-Clark, plus smaller businesses, in many different industries.
Now, I only help small colleges grow because I genuinely enjoy it (I was even an adjunct professor for 14 years) and know how to get your school to STAND OUT!
I’ve been in higher ed and get what you’re up against, especially with the trends in recent years. And I also have a breadth of varied industry expertise from which to pull.
I can help you do exactly what you need right now to survive and grow.
The large “brand name” universities don’t need my help anyway. They can say and do almost anything they want, and students will still want to go there because they’re household names and they’re a SAFE choice.
Big brands are always a safe choice. Small ones aren’t. That is unless you give your ideal buyers a reason to buy. A real reason that is relevant to them.
I can give your prospective students that reason to think of you first. I can also show you the most effective way to communicate with your ideal students.
Aren’t you tired of being the best-kept secret and letting the prominent universities with deep pockets steal students you would better serve?
Think about how different it would feel to STAND OUT and get noticed! You can do it!
Three Easy Steps To Your New Growth
1) I talk with the right people.
You give me access to the right people, and your work stops there. I do the rest. I will have meaningful conversations with current students, former students, and key stakeholders. I will do deep dive one-on-one interviews to dig for the gems, many of which are hidden until you dig carefully and deeply enough.
Concurrent with this, I will assess your unique environment and competitive landscape.
I will analyze and synthesize my findings to develop your unique differentiator. This will be your reason why new students will come to you and tell others about you. This will make you STAND OUT!
2) You get a plan that works.
This will be a step-by-step brand and communications strategy that you can easily implement yourself. You will NOT have a watered-down message.
This will also show you where and how to reach your ideal students.
Implementing this will not be more challenging work or more time-consuming for you, but it will require focus and discipline. Your messages will be crystal clear about why students will want to attend.
I can also implement this for you or guide you along the way as your partner. You choose which option is best for you based on your resources and needs.
3) You get more students!
You figure out where to put these new students (in-person and/or online) and how it will feel to have this new Brand Name college.
WHY students will care about you AND talk about you
WHERE to reach them most effectively
HOW they want you to talk with them
Frequently Asked Questions
How much does this cost?
You invest in the value of approximately one student and get many more in return…and the return is ongoing. How much is NOT STANDING OUT costing you now?
Will this eat up a lot of my time?
No! I do the heavy lifting. You get all of the benefits.
Can't we just talk with people to get the information we need to stand out?
Sure, if you dig deep and extract the meaningful gems, then translate them into a message strategy that resonates with your ideal student...and find out where to reach them.
What if it doesn’t work?
If we’ve followed my process and strategy, you will get results. If you don’t, I’ll refund your money.